Skip to main content

Our Supporters

03 Oct 2023

Crafting Engaging Video Content for Laughing Dog

Crafting Engaging Video Content for Laughing Dog

We are thrilled to announce our recent collaboration with Laughing Dog, a renowned family-run dog food and treat manufacturer. With our unique blend of creativity, technical expertise, and strategic planning, our mission was to transform Laughing Dog's passion for pet care into engaging video content.


Just as we did with Gousto, we embarked on a mission to encapsulate the essence of Laughing Dog's operations in an informative yet digestible format. Our focus centred on creating content that not only showcased their product range but also their commitment to providing the best for man's best friend.

Our approach was a balanced mix of show-and-tell. The videos featured step-by-step demonstrations of Laughing Dog's production processes, giving viewers a behind-the-scenes look at how their favourite pet food and treats are made. We coupled this with stories of their rich family heritage and love for pets, thus making an emotional connection with the audience.

The result was a series of compelling videos that did more than just promote products; they told a story, a story of a family's love for pets and their commitment to providing them with wholesome, delicious food. This content strategy not only elevated Laughing Dog's brand image but also fostered a deeper relationship with their customers.

Our journey with Laughing Dog reaffirms our belief that powerful storytelling and innovative content creation can revolutionise the way businesses connect with their audience. As we continue to push the boundaries of content creation, we look forward to creating more success stories like these. Our creative kitchen is always cooking up fresh, innovative ideas. Stay tuned for more!


  • Leisure, Food and Beverage
View all Exhibitor News & Insights


  • hpi
  • fbi
  • family attraction
  • LFB
  • GTOC