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03 Nov 2023

"Wi-Fi Woes in the Wild: When Holiday Parks Go Digital!"

Smart parks

1. The Non-Negotiable Need for Wi-Fi

Consider Sarah, a digital marketer. She's chosen a holiday park for a blend of work and relaxation. While she expects to bask in nature, she also plans to attend virtual meetings and stream movies.

Owners/Managers: A comprehensive study by The Guardian found that nearly half of guests rank free Wi-Fi as a top amenity. Without it, parks risk not only losing bookings but also receiving negative online reviews, which can deter potential visitors.

Conclusion

The digital revolution has reshaped holiday-goers expectations. For holiday parks, proactively addressing these connectivity challenges is paramount. By doing so, they can offer guests a harmonious blend of nature and technology, setting a gold standard for modern leisure experiences.

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  • Holiday Parks, Resorts and Events
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