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Dos and Don'ts of Exhibiting at Farm Business Innovation

Dos and Don'ts of Exhibiting at Farm Business Innovation


  • Do plan ahead: Make a detailed plan of what you want to exhibit, how you will display it, and what kind of message you want to convey to your audience. 

  • Do make your exhibit visually appealing: Use graphics, lighting, and interactive displays to draw in your audience and make your exhibit stand out. 

  • Do market your stand: Utilise social media and other marketing channels to drive traffic to your booth. Remember to tag us in your posts and we will make sure to like and share to ensure maximum exposure. 

  • Do engage with your audience: Be friendly, approachable, and knowledgeable about your products and services. Answer questions and provide helpful information to build rapport with visitors. 

  • Do collect contact information: Gather contact information from visitors to follow up with them after the exhibition. 

  • Do follow up: Reach out to visitors after the exhibition to thank them for visiting your exhibit and to offer more information about your products or services. 


  • Don't clutter your exhibit: Avoid cluttering your exhibit with too many products or information. Keep it simple, focused and easy to understand. 

  • Don't be too pushy: Avoid pushing your products or services on visitors. Instead, focus on building relationships and providing helpful information. 

  • Don't ignore your audience: Be attentive to visitors and avoid getting distracted or ignoring them. 

  • Don't leave your exhibit unattended: Always have someone at your stand to engage with visitors and answer questions. 

  • Don't forget to follow up: Follow up with visitors promptly after the exhibition to maintain their interest in your products and services. 

Join the innovation... Enquire about booking a stand with our friendly sales team today.

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