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28 Apr 2023

Drive Engagement and Increase Exposure: Why Running Competitions at the Holiday Park and Resort Innovation is a Must

Drive Engagement and Increase Exposure: Why Running Competitions at the Holiday Park and Resort Innovation is a Must

Holiday parks and resorts are always looking for ways to attract more visitors and stand out from the competition. Exhibiting at the Holiday Park & Resort Innovation Expo can give you the perfect opportunity to showcase your brand and new products, but running a competition alongside your exhibition can take your presence to the next level. In this blog, we'll explore the benefits of running competitions at the Holiday Park & Resort Innovation Expo. 

Increase Booth Traffic Running a competition can be an effective way to draw more people to your booth. The chance to win a prize can be a powerful incentive for visitors to stop by, engage with your brand, and learn more about your products. By using the competition as a hook, you can create a buzz around your exhibition, generating more interest and increasing your overall booth traffic. 

Generate Leads  

Competitions can also be a useful tool for lead generation. By requiring visitors to enter their contact details as part of the competition entry process, you can build up a valuable database of potential customers. You can then use this information to follow up with leads after the expo, nurturing them towards a sale or booking. 

Build Brand Awareness  

Running a competition can help to increase brand awareness, both at the expo and beyond. If you choose the right prize, it can create a buzz on social media and generate organic exposure for your brand. By encouraging visitors to share your competition on social media and use your brand's hashtags, you can amplify your reach and increase your visibility. 

Create Memorable Experiences  

Competitions can help to create memorable experiences for visitors, increasing the chances that they will remember your brand long after the expo has ended. By offering an exciting and engaging competition, you can create a positive association with your brand and give visitors a reason to remember you over your competitors. 

Show Off Your Products  

Running a competition can be a great way to showcase your products in action. By choosing a prize that demonstrates the benefits of your product, you can provide a real-life example of how it works and the value it can offer. This can be particularly effective for products that are difficult to explain or require a hands-on experience to fully understand. 

In conclusion, running a competition at the Holiday Park & Resort Innovation Expo can be a valuable way to increase booth traffic, generate leads, build brand awareness, create memorable experiences, and showcase your products. With the right strategy, you can use competitions to set yourself apart from the competition and make a lasting impression on potential customers.

Join the innovation... Enquire about booking a stand with our friendly sales team today.

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