With over 30 years’ experience in tourism Janet is a passionate advocate of English tourism. With a background of leading teams in the visitor attractions sector (Merlin; RHS; IWM; Aspro Ocio) she has been instrumental in building great experiences that have led her to working for the National Tourist agency, VisitEngland. Her current role as Head of Industry Development is to support and lead the teams that deliver the inspiring work on Quality (star ratings for accommodation and the visitor attractions schemes); Accessibility & Inclusion; Regenerative Tourism; Industry Training; the B2B tools of the Pink Book legislation guide, the Business Advice Hub and of course the annual WOW moment of the VisitEngland Awards for Excellence, which recognises the best of the best from across the country.