With an extensive background in Operations, Event, and Entertainment Management within the leisure industry - Sam founded The Experiences Group which has quickly become one of the UK's leading suppliers of Live Entertainment for Theme Parks, Heritage Sites, and other family attractions. Using his experience in working with some of the UK’s biggest brands, Sam helps to deliver bespoke entertainment and event solutions from Festivals to Halloween experiences. This lead to Sam co-founding Laughing Bulldog Events - a turn-key event partner offering full event support from conceptualisation through to marketing and delivery - helping venues find new ways to entertain their guests whilst also increasing revenue and footfall year on year. During the festive period, Sam can be found producing international theatre shows and regional Pantomimes which continue to break box-office records each year (oh yes they do!) at theatres, attractions, and hotels - entertaining audiences of all ages.