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What Winning Looks Like: Lessons from Award-Winning Visitor Attractions

04 Nov 2026
Land, Leisure & Tourism Theatre
Keynote Address Panel Discussion

What does it really take to create an award-winning holiday park, theme park or visitor attraction?

Hear directly from recent award winners as they lift the lid on the projects, ideas and decisions behind their success — from creating standout guest experiences and investing in new attractions to improving customer service, developing teams and responding to changing visitor expectations.

But this isn't just about the wins. Our panel will share the lessons learned along the way: what didn't work as planned, the challenges they encountered, where they would invest differently today, and what they believe has made the biggest difference to their visitors and their business.

A candid and practical session offering ideas, inspiration and lessons that operators can take back to their own parks and attractions.

Chairperson
Anita Waddell, Founder - Agility Marketing
Speakers
Paul Kelsall, Chief Operating Officer - BeWILDerwood

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