Innovation is changing the UK leisure sector faster than most operators can keep up. Is it a passing trend, or the new baseline for staying competitive? This session looks at how innovation has evolved across the sector, where it's heading next, and what it actually takes to keep pace rather than fall behind. From shifting customer expectations to new ways of delivering experiences, the sector is being reshaped in real time, and standing still is no longer an option. A must for any leisure business planning its next move