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Influencer Marketing For Parks: From Social Engagement to Place-Making

04 Nov 2026
Land, Leisure & Tourism Main Stage
Land, Leisure & Tourism Main Stage Marketing, branding & digital innovation Panel Discussion

Local creators can help parks connect with new audiences in ways that traditional advertising cannot. Join our panel to discuss successful influencer collaborations, and how authentic storytelling can support both business growth and the wider Parks Make Places campaign by highlighting the contribution parks make to local destinations and communities.

Hosted by Debbie Walker, Director General of the Holiday and Residential Parks Association (HARPA), in conversation with David Hall, Beverley Leisure Homes; Stacey Hope, The Holiday Park People, and Charles Lloyd Jones, Hillandale Caravan Parks.

Chairperson
Debbie Walker, Director General - Holiday and Residential Parks Associaton (HARPA)
Speakers
Charles Lloyd Jones, Marketing Director - Hillandale Caravan Parks

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