Join us for a Q&A exploring what's next for the attraction industry. Danielle Nicholls, Senior Global Content Manager at Merlin Entertainments — home to LEGOLAND, Alton Towers and Madame Tussauds — and Lawrence Roots, founder of Theme Park Network and the UK Theme Park Awards, share an inside view of the trends shaping attractions today, from immersive theming and new ride technology to the growing role of storytelling in guest experience. Together, they'll discuss where the sector is headed next and what it means for the industry's future.