Danielle Nicholls 

With extensive experience in marketing teams across the attractions and leisure industry, Danielle specialises in bringing brands and experiences to life through high‑impact content and social‑first campaigns. 

Having worked across major attractions including Drayton Manor Resort, Alton Towers Resort, and Twycross Zoo, Danielle has delivered large‑scale campaigns, attraction launches, and live entertainment rollouts that engage audiences and drive results. Her experience spans everything from headline ride launches to purpose‑led storytelling for conservation and charity‑focused organisations. 

Now Senior Content Manager at Merlin, Danielle delivers content at a global scale across some of the world’s most iconic attraction brands - such as LEGOLAND, SEA LIFE, Madame Tussauds and Alton Towers Resort. Through compelling storytelling and audience‑focused content, her work builds excitement, strengthens brand presence, and connects millions of guests worldwide with unforgettable experiences. 

Quote:

The Land, Leisure & Tourism Show plays a vital role in connecting people, ideas, and innovation across the leisure industry. It’s a brilliant platform for sharing insight and celebrating the work happening across our sector. I’m proud to be part of the steering group helping to shape the future of such an impactful event.