Ian Clappison

With over 25 years of experience, Ian has worked closely with businesses in experience economy to drive growth both domestically and internationally. As CEO, Ian oversees the strategic direction of the association, championing the interests of member companies and facilitating access to global opportunities. His role involves forging partnerships with industry stakeholders, advocating for the sector’s needs at a policy level, and ensuring members receive vital insights and support to enhance their competitiveness. Under his leadership, Experience UK has become a vital hub for collaboration, knowledge-sharing, and market expansion, empowering businesses to make a lasting impact in the global experience economy.