Hotel guests come to go (out and explore) but holiday park guests come to stay and play. Guests come to a holiday park for the pool, the restaurant, the spa, the kids' club, bike hire and evening entertainment. Every one of those amenities creates questions, bookings and changes. Not to mention pricing and operational complexity. Expecting a small reception team to handle all of that, and still give every guest a warm welcome, isn’t realistic, especially in peak weeks.

 

2027 holiday park travelers have higher expectations

 

Meanwhile, guest expectations keep rising. In a global study by Oracle Hospitality and Skift of more than 5,000 travellers, 74% wanted hotels to use AI to tailor services and offers to them. This means more guest interactions both on and offline. Managing expectations like these at scale, during peak season, while ensuring your bottom line doesn't suffer requires a strong technology strategy and oversight plan.  

 

If you’re a holiday park ready to meet the guest expectations challenge in 2027, you need more than your tried and true PMS. In 2027, your property management system remains the foundation. It holds your reservations, accommodation inventory and guest records. But a PMS was never built to price every lodge and pitch against live demand, or to hold hundreds of personal conversations at once. For 2027, the biggest gains sit in two areas alongside it: revenue, with RevControl, and guest experience, with Runnr.ai.

The 4-layer technology foundation for holiday parks

Think of your technology as four layers, each with a clear job.

 

The PMS: your control hub. Reservations, availability, housekeeping status and guest profiles live here. Every other system reads from it and writes back to it.

 

Revenue management: RevControl. RevControl recommends rates for the next 365 days based on demand, pickup, events and competitor prices, then publishes them to your PMS and channels automatically or after your approval. Minimum length of stay rules and other restrictions protect your peak weekends and help fill the quieter nights in between. Clear reporting shows how each accommodation type is performing, so pricing decisions no longer rely on gut feeling and spreadsheets.

 

Guest experience: Runnr.ai. Runnr.ai works as a 24/7 virtual concierge on the messaging channels guests already use. It answers questions about check-in, opening times and park facilities instantly. It offers upsells such as early arrival, bike hire or a breakfast package at the moment they are most relevant. And it turns requests made in chat into real bookings and tasks for your team.

 

Facilities management: your specialist apps. Spa treatments, restaurant tables and activity sessions usually run on dedicated booking tools. They belong in the stack too, not on a separate island.

 

The value comes from connecting these layers. When RevControl's rates flow into the PMS, Runnr.ai can quote accurate prices in conversation. When a guest books a restaurant reservation in chat, it lands in the right system without anyone retyping it. Your team spends less time answering the same ten questions and more time with the guests who need a personal touch.

Getting it Right: Hotel de Sterrenberg

Hotel de Sterrenberg, a 4-star property in the Veluwe, Netherlands with spa packages and its own restaurant, shows what a connected stack looks like in practice. Before implementing the modern holiday park technology strategy, it relied on disconnected information stuck in static spreadsheets and siloed tech providers, and an on-site operations team stitching it all together.  The front desk was answering the same questions again and again, coming up against the same operational hurdles, and hiring more staff was too costly. Since bringing in RevControl as part of their Covid-19 response, and later Runnr.ai to automate 90% of front desk requests, their operations have completely transformed. Today Hotel de Sterrenberg operates with Mews as its PMS foundation, RevControl for inventory management and dynamic pricing, Runnr.ai to manage guest communication and upsells, and specialty apps like Zenchef to manage amenity bookings. This powerful combination has been transformative: They report higher-than-ever occupancy rates, and average of €75 in extra revenue per room per month, and streamlined operations that make everything run more smoothly. 

 

That is the goal for 2027: one connected foundation that gives guests faster, more personal service and gives your staff room to breathe. Ready to bring this tech strategy to life for your holiday park? Chat with RevControl and Runnr.ai at our booth at the Land & Leisure Tourism Conference: Stand: LLT3910.