A playground can do more than give children somewhere to play. When it's considered as part of the wider visitor experience, it can help make better use of your site and give families another reason to stop, stay and enjoy it.

More Than Filling A Spare Corner

At Dudley Zoo & Castle, Creative Play transformed a former animal enclosure in a less frequented area into a new play destination. Its position alongside food outlets and picnic table seating was an important consideration in the design, helping improve traffic flow and giving parents somewhere to relax while children played. The result was a more valuable guest experience for an attraction welcoming more than 300,000 visitors each year.

It's a simple but important distinction. The playground wasn't simply viewed as something to fit an available space, but as part of the wider family experience. For a business making this investment, that approach matters - the aim isn't only to create something visually impressive, but a play area that continues to add value over the long term.

Designing Play Around Your Business

This is the approach Creative Play has developed over more than 35 years of working with the rural hospitality industry. Since 1991, we've helped businesses across the sector use outdoor play to strengthen their visitor offer, with experience spanning holiday parks, farm shops, licensed venues and themed attractions.

We recognise that a playground is a business investment as well as a space for children to have fun. Your outdoor play area needs to earn its place by helping attract families and support the overall visitor experience.

That means asking questions such as:

• How will visitors use it?
• What else is in the immediate area?
• Could it encourage people to spend longer on site?
• How can it complement the facilities and attractions already on offer?

The result is a play area designed around your destination and guests, backed by UK manufacturing, ISO 9001 quality standards and a focus on safe, durable equipment. We can also incorporate inclusive design to widen your appeal, helping more families enjoy your attraction together.

We provide a complete service from consultation and design through to manufacture and installation, giving you one team to support the project from the initial idea through to the finished play area.

And our relationship doesn't end when installation is complete. A dedicated aftercare team is available to provide support throughout the year, helping keep your playground performing whatever the season.

Come And Talk To Us At The LLT Show 2026

We're proud to be exhibiting at the LLT Show once again - an event that gives us the opportunity to connect directly with our customers and the wider rural business community.

If you're considering a new playground, replacing an existing one or simply wondering how outdoor play could work for your site, come and talk to the Creative Play team at the show. We can discuss your space, your visitors and what you want your outdoor play area to achieve.