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09 Feb 2024

Hoseasons reports best online booking day for almost three years

Hoseasons reports best online booking day for almost three years
Hoseasons, the leading UK holiday rental provider, recently celebrated its most successful online booking day in almost three years.

This achievement highlights the company's continued popularity and strong performance in the travel industry.

Hoseasons is not only excelling in online bookings but also actively supporting the Land, Leisure, and Tourism Show. As a key supporter of this prestigious event, Hoseasons is demonstrating its commitment to the advancement and promotion of the leisure and tourism sector. This year, the company is back again as a proud participant, further solidifying its dedication to the industry's growth and development.

Luke Hansford, the Senior Vice President of Supply at Hoseasons, emphasised the significant impact of the brand's multi-channel 'Say hi to Hoseasons' marketing campaign. He highlighted its role in effectively notifying both trade partners and customers about the impending conclusion of its peak season sale. This proactive approach not only raised awareness but also prompted a notable shift from browsing to booking, converting "late lookers to bookers" and maximising the campaign's effectiveness.

He said: “Our web traffic was definitely higher on Sunday than on previous sale days, but the clear uplift was in conversions. Customers had clearly done their homework and knew exactly what they wanted.

“It just goes to show the importance of a well-publicised sale period in a market where the majority of holidaymakers will shop around before identifying the best deal.”

Find out more

As Hoseasons continues to lead the way in the travel industry, their support for the Land, Leisure, and Tourism Show emphasises their dedication to advancing the sector. Don't miss the opportunity to explore the latest trends and innovations at the Land, Leisure and Tourism Show this November. Join us and discover the future of leisure and tourism first-hand!

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