Charlie Bears

As 2025 marks the 20th anniversary of Charlie Bears, the premium bear brand is celebrating two decades of "Bears with Personalities" with a series of high-profile collaborations and expanded product offerings designed to delight both devoted collectors and new generations of bear-lovers.

Founded in 2005, Charlie Bears has built a global reputation for its hand-crafted, limited-edition bears and characters, cherished by collectors around the world.

For retailers, Charlie Bears offers more than just collector’s items. The brand has evolved to offer a broad portfolio of giftable soft plush characters, appealing to a wide audience and suitable for all ages. Whether it’s a luxurious heirloom gift or a snuggly bedtime companion, Charlie Bears presents a heartwarming solution for gift stores looking to add value, variety, and emotion to their shelves.

At Land, Leisure & Tourism show, Charlie Bears will showcase new releases from its 2025 soft plush brands, 'Bear & Me' and 'Cuddle Cubs'.

Bear & Me by Charlie Bears is tailored for the youngest fans, offering ultra-soft animal companions suitable from birth. These huggable characters are designed for comfort and calm, making them ideal gifts for newborns and toddlers alike.

For families on the go, Cuddle Cubs by Charlie Bears provides compact, portable plush companions perfect for travel, outings, or quiet moments on the move. With characters small enough for little hands and big enough to offer a comforting presence, they make an ideal everyday gift.

In a market where emotional connection and meaningful moments matter more than ever, soft plush gifts offer a timeless solution. Charlie Bears taps into the enduring joy of cuddles and comfort, giving consumers the chance to share warmth, nostalgia, and love, one bear hug at a time.

With its premium appeal, diverse product range, and a milestone celebration featuring headline collaborations, Charlie Bears is perfectly positioned to help retailers capitalise on both the collector market and the family gifting space. As the brand celebrates its 20th year, it invites new stockists to join the journey and share in the magic of gifting heartfelt companions that last a lifetime.