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13 Apr 2023

Case Study: Alton Towers Hotel - Enhancing the personality of your property, with Bespoke By Evans

Case Study: Alton Towers Hotel - Enhancing the personality of your property, with Bespoke By Evans

As one of the UK's premier family attractions, Alton Towers Hotel is the perfect escape for both little ones (and big kids alike). Alton Towers Hotel offers a unique experience bursting with colour, imagination, creativity, adventure and fun for all to enjoy - so only truly unique, bespoke interior design concepts can offer the perfect enhancement to guests' experience.

Our client and the brand management team at the Merlin Group wanted to transform rooms to create comfort and fun which greets guests with an artic adventure striking visuals concepts included mountain expeditions, impossibly deep ice canyons and snow-covered mountain peaks echoed the theme of their hotel rooms. This new adventurous and individual hotel coveys excitement for guests with a beautiful landscape-theme, to create spaces for both play and leisure which reflect a trusted brand and family values.

Bespoke by Evans received a brief from Alton Towers explaining their vision, then our Manchester based Design Studio created an initial design concept to meet their requirements. We then provided a design concept for their approval, which they were really excited about and loved the vision straight away. We then brought their ideas to life using our flame retardant fabrics to create cushions and bed runners to complete look of the room.

The Artic Explorer room offers high-quality accommodation with fun and familiar superbly designed interior decor. The team at Bespoke by Evans contributed by using a selection of colours and artwork to coordinate and compliment the design concept in a variety of themed rooms. The overall design schemes had the aim to be fun yet practical with inherently flame retardant fabrics offering the utmost in guest safety which providing unique styles.

Creating delightful soft furnishings to 'wow' guests, Bespoke by Evans designed and digitally printed bespoke artwork which was approved to create bed runners and cushions in a number of room making anything possible.

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Beautifully designed flame retardant cushions were produced from our flame retardant fabric to offer durability and style. The cushions were designed to coordinate superbly with the themed room and were panel printed to save on time, wastage and cost.

Bed Runners

The Bespoke by Evans team created a luxury quilted reversible bed runner in coordinating colours and textured inherently flame retardant polyester for the ultimate finishing touch to the room. The bed runner was panel printed front and back, side by side to save time, cost and wastage.

Brand Identity

All the pantones and various character elements within the project received approval from the client and brand management team to ensure consistency. Each element was designed with the highest level of attention to detail by the team at Bespoke by Evans.

Quality Digital Print

Every fabric used for the curtains, cushions and bed runners were printed on inherently flame retardant polyester fabric at the UK print facility in Manchester. Each base cloth is certified to British Standards for safety.

Bespoke by Evans creates unrivalled styles for many of the UK's leading care providers, hotels, leisure & cruise ship operators. Bespoke by Evans are the experts in the supply of contract fabrics to various sectors and whatever your specific need, our adaptable approach ensures we've got something to meet your needs. We design and print contract fabrics for curtains, bedding and upholstery in commercial interiors. Our philosophy is simple; peerless unique design matched with unrivalled service and competitive pricing.

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