Case Study: Procure Direct & Meadow Bay Villages
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When you visit the Land Leisure and Tourism Show, you’re not just browsing products, you’re stepping into a space designed to connect you with solutions that solve real-world challenges. Whether you’re managing a holiday park, glamping site, or estate, the conversations you have at the show can spark ideas, shape new strategies, and lead to meaningful partnerships that last well beyond the event.
That’s exactly what happened when Meadow Bay Villages, a growing UK holiday park operator, met Procure Direct at the show.
About Procure Direct
Founded 19 years ago as a lighting installer, Procure Direct has grown into a sustainability-driven provider of advanced solar-powered lighting through its own INVO Lighting brand. Their range includes bollards, floodlights, streetlights and solar engines, all designed to deliver powerful, off-grid lighting, even in areas with minimal sunlight.
If you manage spaces such as remote holiday parks, glamping fields, rural pathways, or sites with dark-sky requirements (like those in Wales), these self-contained, dark-sky-compliant lighting solutions offer real value, reducing your environmental impact while also saving on infrastructure and installation costs.
Meeting Meadow Bay Villages
At the show, the Procure Direct team met with a range of operators, including estate managers, farm owners, and hospitality providers. But one of their most valuable new relationships came from their conversation with Meadow Bay Villages.
The Meadow Bay team needed a solution for areas of their parks where old lighting systems had failed or where groundworks were impossible due to flooding or tightly packed static caravans. They were also seeking more sustainable options to help future-proof their growing portfolio.
That’s when INVO’s solar lighting solutions clicked into place. What started as a conversation on the show floor soon turned into an on-site solution:
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Solar-powered bollards and floodlights were installed to replace damaged or outdated mains-powered lighting
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Off-grid areas that were previously impossible to light were now fully illuminated with no cabling required
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The lighting installed was fully dark-sky compliant, making it ideal for sensitive environments and planning-restricted regions
A Partnership That’s Still Growing
Since that first installation, Procure Direct has continued to supply Meadow Bay Villages across multiple sites. Even more importantly, the success of their partnership has led to further introductions, extending Procure Direct’s reach into other holiday parks and into the construction sector.
It’s a prime example of how visitors can leave the Land Leisure and Tourism Show with not just new ideas, but long-term partners who genuinely understand the land, leisure, and tourism sector.
The Land Leisure and Tourism Show helps operators discover practical, effective innovations. If you’re looking to upgrade facilities, meet planning regulations, enhance sustainability, or find trustworthy suppliers, this is where those solutions come to life.
Procure Direct were so impressed with the connections they made that they’ve since expanded their event footprint across the UK. For visitors like Meadow Bay, the return was just as rewarding, discovering a trusted partner with scalable solutions they could implement right away.
Join us at the Land Leisure and Tourism Show, NEC Birmingham, 5–6 November 2025
Connect with specialists who understand your challenges and provide real answers, because this isn’t just a trade show, it’s where the right ideas meet the right people, and the real work begins.