From holiday parks and caravan parks to visitor attractions, resorts and leisure facilities, World of Rides provides safe, engaging attractions that encourage families to stay on site longer and continue spending throughout their visit. Their portfolio includes everything from static kiddie rides and go-karts to land trains, bumper boats, driving schools and adventure rides, all designed with durability, reliability and long-term profitability in mind.

The Land Leisure & Tourism Show has played an important role in the company’s growth journey, with World of Rides exhibiting at the event, and its previous editions at the NEC, for more than 20 years. The show provides the ideal platform for the business to reconnect with long-standing customers while also introducing its products to a new generation of operators entering the leisure and tourism market.

According to the team, the show attracts an increasingly diverse audience of businesses looking to enhance their visitor offering. Over the years, World of Rides has connected with holiday resorts, farms, municipal parks, country estates, zoos and visitor attractions, many of which are diversifying into tourism and leisure in order to generate new revenue streams and remain commercially resilient.

The company works closely with operators to identify the right attractions for their venue, helping them create experiences that suit both their audience and available space. Whether supplying rides directly or advising businesses on the best solutions for their facility, World of Rides prides itself on offering practical support grounded in decades of industry experience.

Importantly, the relationship with customers doesn’t end after installation. The company continues to support operators with spare parts, maintenance advice, batteries and annual ADIPS safety testing, ensuring rides remain safe, reliable and profitable for years to come. Many attractions even continue operating across multiple generations due to their popularity and longevity.

While World of Rides keeps customer identities confidential, the feedback they receive speaks volumes about the impact their products have on businesses. The company says operators regularly tell them that the equipment helps cover significant operational costs and contributes substantially towards wages and overheads, reinforcing the value of investing in high-quality, family-focused attractions.

Reflecting on their long-standing relationship with the event, the team described the Land Leisure & Tourism Show as their “must-go-to UK trade exhibition” and praised the organisers for continually supporting exhibitors and helping them achieve successful exhibitions year after year. As the leisure and tourism industry continues to evolve, World of Rides remains committed to helping businesses create fun, profitable and lasting visitor experiences.

Interested in meeting World of Rides at the show, visit them on stand: LLT446

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