We're introducing four exciting new feature areas designed to make the show more interactive, immersive and engaging than ever before. From hands-on experiences and live demonstrations to curated networking opportunities and intimate learning environments, these new features have been created to spark creativity, encourage curiosity and help visitors and exhibitors have more meaningful conversations. 

The introduction of these new features reflects a wider shift across the tourism, leisure and hospitality sectors. Today's businesses want more than information; they want experiences, collaboration and practical insight they can immediately apply. In a sector built on creating memorable experiences, we believe the event itself should be an experience too. 

Bringing the industry to life with the Holiday Park Village 

One of the most anticipated additions to the 2026 show is the brand-new Holiday Park Village, an immersive walk-through feature that brings the modern holiday park experience to life on the exhibition floor. 

Designed as a fully themed environment, visitors will be able to explore products, services and attractions in context, helping them visualise how new ideas could work within their own businesses. Rather than simply viewing products on a stand, attendees can experience solutions as part of a realistic holiday park setting, creating stronger engagement and more productive conversations with suppliers. 

Featuring exhibitors including Creative Play and Barrel Sauna, the Village will showcase family attractions, leisure concepts, social spaces, entertainment ideas and visitor experience innovations that reflect the changing expectations of today's guests. 

The Holiday Park Village will also serve as a central networking hub throughout the show, offering a relaxed environment for meetings, conversations and relationship building. On the evening of Day One, the space will host a dedicated industry celebration with live music and drinks, bringing together exhibitors, partners and VIPs for an informal evening of networking. 

Follow the New Product Trail 

Innovation moves quickly, and visitors want to know where to find the latest ideas that can make a real difference to their businesses. The New Product Trail has been created to do exactly that. 

This curated route around the exhibition will highlight exhibitors showcasing new products, breakthrough technologies and innovative services that are shaping the future of leisure, tourism and hospitality. By helping visitors identify the most exciting launches across the show, the trail makes it easier to discover opportunities, compare solutions and connect directly with the people driving innovation in the sector. 

For exhibitors, it provides additional visibility and creates valuable opportunities to engage with visitors actively seeking fresh ideas. 

Meet tomorrow's industry leaders at the Start-Up Hub 

The Start-Up Hub shines a spotlight on the newest businesses entering the market. 

Dedicated exclusively to emerging companies, this feature will showcase pioneering products, services and technologies from businesses that have been operating for two years or less. Visitors will gain early access to innovative suppliers and disruptive ideas before they become mainstream, while start-ups have the opportunity to put their solutions in front of decision-makers actively looking for the next big thing. 

The result is an environment full of energy, creativity and entrepreneurial thinking, helping both visitors and exhibitors stay ahead of industry trends. 

Step inside the Speakeasy Lounge 

Perhaps the most unique new addition for 2026 is the Speakeasy Lounge. Created in response to the growing demand for experiential learning and authentic business connections, this intimate and immersive space offers a completely different way to engage with content at the show. 

Rather than traditional conference presentations, the Speakeasy Lounge focuses on conversation-led learning. Visitors can take part in fireside chats with industry leaders, listen to live podcast recordings and join interactive "Ask Me Anything" sessions where they can engage directly with experts. 

With just a small number of carefully curated sessions each day, the atmosphere encourages participation rather than passive listening. Visitors will have the opportunity to ask questions, share experiences and gain practical insights in a more personal setting. By bringing together content, conversation and networking, the Speakeasy Lounge creates an environment where ideas flow naturally, and meaningful business relationships can develop. 

Whether you're looking for the latest innovations, practical advice, new suppliers or inspiration for your next project, the Land Leisure & Tourism Show 2026 promises to be our most immersive and engaging event yet. 

Join us on 4-5 November 2026 at the NEC Birmingham and experience the future of rural leisure, tourism and hospitality.   

Register for you free pass today!