Case Study: Laughing Bulldog Events & Knowsley Safari Park

At the Land Leisure and Tourism Show, we give you direct access to the exhibiting businesses, products, and partners who can help take your attraction, venue, or event to the next level. Whether you’re looking to improve seasonal programming, add value to your visitor experience, or explore new ideas, this is where these opportunities begin. 

A great example of this in action is the story of how Knowsley Safari Park discovered Laughing Bulldog Events at the show, and how that connection turned into a creative, revenue-driving partnership that continues to grow.

 

About Laughing Bulldog Events 
Founded by industry experts Sam Beech and Harry Hanslow, Laughing Bulldog Events is a turn-key event production company and creative consultancy. They’re behind some of the UK’s most imaginative seasonal activations and fully-managed festivals, working with everyone from local authorities to top attractions. 

At the show, their goal was simple: to meet operators looking for new ways to enhance visitor experiences and take the stress out of event delivery. If you’re aiming to increase footfall, raise engagement, or bring new life to your programming calendar, a partner like Laughing Bulldog could be exactly what you need. 

 

The Knowsley Safari Connection 
Knowsley Safari Park is a leading wildlife attraction known for its drive-through safari and immersive animal experiences. At the Land Leisure and Tourism Show, their team met Laughing Bulldog Events, and that meeting laid the groundwork for a new partnership. 

What started as a conversation at the show soon evolved into a creative collaboration, with Laughing Bulldog Events delivering a full-scale Easter activation across the Foot Safari for 2025. 

The result? An immersive, family-friendly experience that included: 

• A beautifully themed Easter Bunny’s Burrow with story time, crafts, and character meet-and-greets 

• A bespoke interactive trail, guiding guests through the park to collect fun facts and win prizes 

• Full event production and management, handled end-to-end by Laughing Bulldog 

 

More Than Just One Event 
Thanks to the success of their Easter campaign, Knowsley Safari is now working with Laughing Bulldog Events on further seasonal activations for Halloween and Christmas 2025, proof that meeting the right supplier can do more than fill a gap; it can shape your entire seasonal strategy. 

“Their team brought a level of professionalism, creativity, and attention to detail that truly set them apart. Their expertise in event planning and execution made a lasting impression on our guests and exceeded our expectations.” 
– Richard Smith, Head of Visitor Operations, Knowsley Safari Park 

“The show gave us a platform to meet exactly the kind of clients we’re best suited to help. Our work with Knowsley Safari has grown into a real partnership, and it all started with a meaningful conversation at the show.” 
– Sam Beech, Co-Founder, Laughing Bulldog Events 

 

Where Great Ideas Begin 
At the Land Leisure and Tourism Show, it’s not just about seeing what’s out there, it’s about finding real solutions, trusted partners, and new ways to grow. Whether you manage a zoo, theme park, heritage site, or glamping business, our carefully curated exhibitors are here to offer creative ideas tailored to your needs.  

Join us at the Land Leisure and Tourism Show at the NEC Birmingham, 5-6 November 2025, and see how the right conversation can lead to something much bigger.