How Holiday Parks and Attractions Are Diversifying into Wedding Venues
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Across the UK, holiday parks, golf courses, and leisure attractions are discovering a golden opportunity: diversifying into weddings and events. With the UK wedding industry worth over £14 billion annually, more venues are realising that their land, facilities, and unique settings can be transformed into romantic backdrops for couples looking for something memorable and different.
Why weddings?
For many operators in the leisure and tourism sector, weddings provide a new revenue stream that maximises underused assets. They also offer the chance to extend the visitor season, attract new audiences, and showcase venues in a whole new light.
Couples today are increasingly seeking alternative, personalised wedding experiences, and that’s where holiday parks, golf courses, and attractions can shine. Whether it’s tying the knot against the rolling green of a golf course, saying “I do” at a woodland lodge, or hosting a themed reception surrounded by adventure play and glamping pods, the possibilities are endless.
Flexible options for every venue
One of the great advantages for operators is that you don’t need a grand hall or stately home to get started. There are multiple entry points to the weddings market, including:
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Marquee & Tipi Weddings: If you don’t have an on-site building, offering your land as a licensed wedding venue allows couples to bring in marquees, tipis, or yurts for a bespoke outdoor celebration.
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Holiday Park Packages: Lodges, glamping pods, or even cabins can double as bridal suites and guest accommodation, making holiday parks a ready-made destination for weekend weddings.
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Golf Course Venues: With sweeping landscapes and existing clubhouses, golf courses are perfectly placed to add ceremonies and receptions alongside their sporting offer.
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Family Attractions: Unique venues such as zoos, adventure parks, and heritage attractions are increasingly in demand by couples who want a “wow” factor wedding that their guests will never forget.
Adding value for guests
Diversifying into weddings doesn’t just create additional income, it also provides opportunities to showcase your wider facilities. From catering to accommodation, entertainment, and activities, weddings can drive footfall across the entire business. Offering packages with dining, family fun, or even exclusive use of your venue can significantly increase spend-per-head and encourage repeat visits.
Learn more at the Land Leisure & Tourism Show
At the Land Leisure & Tourism Show, we’ll be exploring how holiday parks, leisure venues, and attractions can successfully diversify into weddings. From licensing requirements and supplier partnerships to creating tailored packages, the show will highlight the tools and insights needed to make your venue stand out in this growing market.
Whether you’re a holiday park operator, a golf course manager, or the owner of a unique attraction, weddings could be the next big chapter in your diversification journey. Come and discover how at the Land Leisure & Tourism Show 2025.
