At the Land Leisure & Tourism Show, we believe that the best industry events are built by the industry itself. That’s why we’re proud to work with a steering committee of passionate professionals, each bringing unique insights from across the UK’s holiday parks, visitor attractions, glamping sites, and hospitality suppliers.  

With their expert guidance, this year’s event promises to be more relevant, impactful, and inspiring than ever before, delivering content and connections that will help rural and leisure businesses grow, evolve, and stand out in an increasingly competitive market.  

Meet the experts behind this year’s event:  

Danielle Nicholls – Brand Manager, Twycross Zoo  

Danielle brings years of brand and campaign experience from some of the UK’s most iconic attractions. From launching major rides at Drayton Manor and Alton Towers Resort to now leading the brand at Twycross Zoo, Danielle is known for creating purpose-driven campaigns that inspire visitor engagement and connect people to powerful conservation stories.  

Sam Beech – Founder & Managing Director, The Experiences Group  

As the creative force behind some of the UK’s most successful live entertainment and seasonal events, Sam helps venues bring their spaces to life. His companies, The Experiences Group and Laughing Bulldog Events, work with theme parks, heritage sites, and attractions to deliver experiences that boost revenue, footfall, and reputation.  

"I'm excited to be part of the steering committee to help shape an event that is so important to the leisure industry, giving a voice to creative event and entertainment companies, whilst also giving them the opportunity to educate venues on the benefits on Live Entertainment."  

Jessica Marson – Head of Sales & Marketing, Walter Geering Ltd  

Jessica’s passion for consumer psychology and sustainable hospitality shapes her work at Walter Geering, one of the UK’s leading suppliers to holiday parks and hotels. From welcome packs to pet-friendly amenities, her team supports businesses with the extras that turn a stay into a standout experience.  

Janet Utley – Head of Industry Development, VisitEngland  

With three decades in UK tourism, Janet champions quality, inclusivity and innovation across the sector. At VisitEngland, she leads development around industry standards, training, accessibility, and regenerative tourism, ensuring the sector thrives while meeting the needs of tomorrow’s visitor.  

"The Land Leisure and Tourism Show is a great opportunity to connect with both exhibitors and visitors in the farm diversification business. It provides a great platform to not only connect with each other, but also offers a range of great panel discussions to stimulate collaboration and inspire your thinking on your own business development."  

Derry Green – Founder & Owner, The Secret Garden Glamping  

After building the most followed and most booked glamping site in the UK, and securing investment on Dragons’ Den, Derry brings real-world entrepreneurial energy to this year’s show. Known for turning nature into luxury experiences, he’s a pioneer in rural tourism innovation.  

"I’m excited to be part of the 2025 steering committee and to collaborate with like-minded professionals who are shaping the future of our industry. Having built The Secret Garden Glamping from the ground up, I understand the challenges and opportunities within rural tourism, and I’m passionate about sharing knowledge that helps businesses thrive. This event is a fantastic platform for innovation, connection, and growth, and I can’t wait to contribute.”  

Dawn Mercer – Leisure & Commercial Play Consultant, Timberplay Ltd  

Dawn brings deep expertise in the business of play, helping rural and visitor destinations design engaging, psychology-led play spaces that deliver measurable returns. With a background in leisure, hospitality, and community engagement, she ensures play investment adds value for families and operators alike.  

Brodie Farrow – Brand Marketing Manager, Pitchup  

With a background in PR, travel marketing, and events, Brodie understands how to connect outdoor hospitality businesses with modern travellers. At Pitchup, one of the UK’s leading outdoor booking platform, she supports camping and glamping venues in standing out online and driving direct bookings.  

 

With guidance from this talented group, the 2025 Land Leisure & Tourism Show will deliver:  

• Relevant, insight-led content across our panels and sessions  

• Real business value for holiday parks, attractions, and rural entrepreneurs  

• Opportunities to meet like-minded peers and trusted suppliers who understand your sector  

Whether you’re looking to diversify your business, elevate your marketing, or simply future-proof your offering, this is the can’t-miss event of the year, and it's been shaped with your success in mind.  

Join us at the Land Leisure & Tourism Show 2025!  

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