Speakers

Anita is the founder and CEO of Agility Marketing, a specialist digital marketing agency for the visitor attraction sector.

Anita and the Agility team have worked with more than 100 visitor attractions across the UK, with some client relationships spanning more than 19 years. From farm parks and zoos to theme parks, crazy golf and scream parks, she brings extensive experience of what drives visits, bookings and revenue across the sector.

Agility is also behind the Visitor Attraction Footfall Tracker, which benchmarks sector performance after each key school holiday, the annual Digital Ad Benchmarking Survey and are a joint partner in Visitor Attraction Intelligence.

Anita currently sits on the National Farm Attractions Network (NFAN) Board and the BALPPA Management Committee, contributing to the development and growth of the wider visitor attraction industr