Speakers

Graham MacVoy is one of the visionary forces behind Wake The Tiger, the world’s first Amazement Park® and the UK’s largest immersive art experience. As Founding Managing Director, he has led the transformation of a disused Bristol warehouse into a globally recognised destination - blending storytelling, sustainability and large-scale creativity to captivate over 500,000 visitors from 70+ countries.

Prior to launching Wake The Tiger, Graham was responsible for delivery of major events both in the UK and abroad, most recently as part of the strategic team behind the growth of  Boomtown Fair, one of Europe’s most theatrically ambitious music festivals. There, he helped scale the event into an internationally acclaimed experience, fusing immersive world-building with large-format live performance - laying the creative and operational foundation for his next bold venture.

At Wake The Tiger, Graham’s leadership has delivered commercial growth and cultural impact in equal measure. He oversaw the OUTERverse expansion, doubling the size of the attraction with cutting-edge immersive installations and led the business to become the UK’s first B Corp-certified visitor attraction. Industry recognition followed, including awards for Best Large Visitor Attraction and Best Parks & Attractions in 2024.

Now, Graham is spearheading Wake The Tiger’s most ambitious leap yet: an 80,000 sq ft experience at Westfield London, set to become Europe’s largest immersive art attraction. In partnership with Unibail-Rodamco-Westfield, this project reimagines the retail environment as a cultural canvas - activating footfall, enriching community engagement and redefining the boundaries between commerce, creativity and public space.