2025 Partners

The Association of Indoor Play (AIP) is the Trade Association for the indoor play sector in the United Kingdom. We are a not for profit organisation set up to be the voice of the Indoor Play Sector.

The Association was formed at the start of the COVID pandemic by a group of seasoned national indoor softplay providers with over 150 years of combined experience with the aim of creating a specific and targeted vehicle to represent the smaller operators in this specialised sector. AIP are Members of UK Hospitality, with whom we act to advise on government legislation for indoor play. AIP is also accredited with Visit England/Visit Britain and are Members of IAPPA - The Global Association for the Attractions Industry.

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Experience UK is the leading advocate for the UK Experience Economy, representing a diverse range of companies that create and operate attractions and visitor experiences globally. We collaborate closely with the UK’s Department for International Trade and industry-driven committees to offer tailored support, including trade show delegations, global trade missions, and insightful market research. Our mission is to provide exceptional support services, foster business opportunities, enhance the international reputation of the UK creative sector, and champion the value of the experience economy alongside our industry peers.

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Hospitality is at the heart of the UK’s culture, society and communities. As the lead trade body for the industry, we represent every corner of the sector. Member focused and community driven, we’re the collective voice campaigning for positive change: for people, for businesses, and for the future of hospitality.

Representing hundreds of members across the UK, we lobby government, influence policy, shape debate and empower an environment for hospitality to thrive

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