Grow your offering at the UK’s largest event for holiday parks, leisure, attractions and rural businesses.
The Land Leisure and Tourism Show provides a dynamic and educational space for the UK tourism sector to network, share ideas, find new suppliers, and leave with the information and knowledge to help build a successful business and increase profitability in the sector.
The show combines four main features, Holiday Park Village, Land Leisure and Tourism Stage, Start Up Hub & the New Product Trail. Each of these key areas provide you with practical step-by-step guidance grounded in real case studies and the opportunity to meet relevant exhibitors who will help you upscale your business offering. You’ll find a range of products and services, including furnishings and interior supplies, ticketing and booking software, gaming and entertainment, and much more!
For your convenience it is co-located with Farm Business Innovation, which helps landowners and rural businesses to optimise their land. As well as helping you to make new connections, the two-day event offers informative seminars, panel discussions and workshops to ensure you stay ahead of the curve. Our industry experts will be discussing a range of topics, including how to grow your brand, wellness tourism and sustainability.
Join us, 4 - 5 November 2026 and be part of shaping the future of the UK’s leisure and tourism industry.
Learn. Be Inspired. Source. Innovate
LEARN
The first place to discover new suppliers, new products and emerging ideas shaping the future of rural leisure and tourism
BE INSPIRED
An experiential, high-quality onsite experience that will leave you inspired and equipped with ideas and connections to improve your business
SOURCE
Unmatched range of suppliers across leisure, tourism, diversification, and rural enterprise all under one roof
INNOVATE
Ideas and advice that you can implement to improve your businesses and deliver real results
Explore each feature to discover additional information.
Holiday Park Village
An immersive experience bringing holiday parks to life on the show floor
The Holiday Park Village is an immersive, walk-through feature that brings the holiday park sector to life on the show floor.
Visitors can explore a realistic and engaging holiday park environment, explore the products and services, and connect with suppliers and peers to uncover practical solutions to enhance their business.
Land Leisure Tourism Stage
The central hub for knowledge exchange in visitor attractions and British tourism
The Land Leisure & Tourism Stage is a dynamic and engaging knowledge hub showcasing innovation and trends in visitor attractions and British tourism. With thought-provoking presentations and panel discussions, the Land Leisure and Tourism Stage features high-profile speakers, interactive sessions, and case studies that highlight successful real-world experiences to offer advice and emerging opportunities.
Visitors gain practical insights, inspiration, and connections, all in an energetic environment that celebrates creativity and the future of the sector.
Start Up Hub
Get ahead of the competition and join the new generation of innovators and emerging businesses in the market
The Start-Up Hub is a dedicated space showcasing the next generation of innovators and emerging businesses in the market. Visitors can explore fresh ideas and discover pioneering products and services that have the potential to transform the sector. The hub provides inspiration, networking opportunities, and direct access to the businesses shaping the future.
New Product Trail
Your first stop to discover the latest companies, products and innovations shaping the sector
The New Product Trail at the Land Leisure Tourism show is your first stop to discover the latest companies, products and innovations shaping the sector. This curated visitor trail showcases cutting-edge ideas and suppliers that inspire, drive business growth, and connect you directly with the innovators behind them. It helps visitors spot opportunities, accelerate their own business development, and stay ahead in a competitive market.
MAKE THE MOST OF YOUR EXPERIENCE
FORWARD THINKING CONTENT
More than 65 industry leaders, policymakers, and influencers with share insights in over 50 seminar sessions covering various topics at the Land Leisure and Tourism Show. This offers stakeholders a unique opportunity to collaborate and influence the strategic and policy landscape of the land leisure and tourism sectors.
GROW YOUR OPPORTUNITIES AND NETWORK
Discover an exclusive and collaborative platform designed to expand your network, fostering innovation, creativity, and shared learnings within the vibrant landscape of land, leisure, and tourism. Be part of the world's first event blending the world's of land leisure and tourism.
DISCOVER CUTTING-EDGE AND INNOVATIVE SOLUTIONS
Discover the future of the UK visitor economy as you explore the exhibition floor. Take a journey through visitor attractions, holiday parks, experience providers and rural businesses. Immerse yourself to gather inspiration and ideas, diversify, and improve profitability in your start-up or business development journey.
Agriconnect Events Calendar
Welcome to the Agriconnect Events Calendar, your go-to resource for staying up to date with the most important agriculture and rural industry events across the UK. Whether you're a farmer, rural business owner, or agribusiness professional, this calendar highlights our key shows, and conferences where you can connect, learn, and grow your network.
Land Leisure & Tourism Show
4 – 5 November 2026
NEC, Birmingham
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The UK's largest event for innovation and growth in the tourism industry
Bringing together holiday parks, attractions, hospitality and rural businesses to drive growth and diversification.
Visit Website
Bringing together holiday parks, attractions, hospitality and rural businesses to drive growth and diversification.
Farm Business Innovation
4 – 5 November 2026
NEC, Birmingham
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The UK's only event dedicated to farm diversification, income growth and rural entrepreneurship.
Visit Website
LAMMA
20 – 21 January 2027
NEC, Birmingham
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The UK’s leading farm machinery and technology show.
Visit Website
CropTec
20 – 21 January 2027
NEC, Birmingham
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Exploring innovation in arable farming, from AI and robotics to crop science.
Visit Website
Low Carbon Agriculture
20 – 21 January 2027
NEC, Birmingham
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Dedicated to low-carbon farming practices, renewable energy and sustainable agriculture.
Visit Website
Hear what our visitors have to say
FAQs
Find answers to the most frequently asked questions about attending the Land Leisure & Tourism Show, including tickets, opening times, seminars and what to expect on the day.
What is the Land Leisure & Tourism Show?
The Land Leisure & Tourism Show is the first-ever event dedicated to connecting the diverse worlds of land, leisure, and tourism industries.
Whether you're a seasoned industry professional or an enthusiast eager to discover the latest trends and innovations, the event offers a unique platform for networking, learning, and inspiration.
Opening Times
Wednesday 4 November 2026
09:00 – 17:00
Thursday 5 November 2026
09:00 – 16:00
Is the show free to attend?
Yes, the Land Leisure & Tourism Show is free to attend.
Are seminars free to attend?
Yes, all seminars are free to attend, and you can attend as many as you’d like.
You can view the 2025 Seminar Agenda here.
Do I need to print my ticket?
We recommend printing your ticket in advance so you can bypass any queues at the ticket desks.
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