4 - 5 November 2026, NEC, Birmingham
New product trail
Position yourself as a trailblazer in the sector, showcase the latest companies, products and innovations
The New Product Trail at the Land Leisure Tourism show is your first stop to showcase your new company, product or innovation shaping the sector. Aided by a curated visitor trail showcasing cutting-edge ideas and suppliers that inspire, drive business growth, and connect people directly with your business.
4 - 5 November 2026, NEC, Birmingham
Creating the trail will increase footfall to your stand and highlight your business as a must-see stand at the show. This will help visitors spot opportunities, accelerate their own business development, and stay ahead in a competitive market.
Exhibiting at the Land Leisure and Tourism Show will generate exposure for your brand and is an opportunity for your products to:
Be part of the next wave of innovation shaping the future of rural leisure, tourism and hospitality in the UK
Show operators how your products or services can elevate visitor experience, improve efficiency and increase profitability.
Access highly targeted networking opportunities with owners, directors and senior managers who have real purchasing power and real projects in motion.
Meet buyers face-to-face, shorten sales cycles and generate qualified leads from businesses actively planning investment for the coming season
Put your brand in front of holiday park operators, visitor attractions, landowners and experience providers who attend to actively look for new suppliers, ideas and solutions to create unforgettable experiences for their visitors.
Apply for a standWHO ARE THE LAND LEISURE AND TOURISM VISITORS?
Audience breakdown
Explore our other features & discover additional information.
Bring your brand to life in an immersive experience on the show floor
This immersive feature places your brand within a realistic, experience-led setting, giving visitors the chance to explore solutions in context and have meaningful conversations with suppliers and peers. Designed to attract high-quality footfall, the space creates the perfect environment for commercially focused discussions, practical discovery and sector insight.
This new feature will drive high-quality footfall and commercial conversations, making it a hub for networking and sector insight.
The live stage where ideas, insight and innovation drive the future of the UK visitor economy
Put your brand at the centre of an energetic, experience-led stage where practical insight meets inspiration. Share real-world knowledge, spark fresh thinking, and connect with an engaged, influential audience shaping the future of the sector. A high-impact sponsorship opportunity placing your brand at the heart of the show experience.
Showcase your latest products, innovations and expertise.
Being featured in the Start Up Hub puts your stand firmly on the visitor journey, increasing high-quality footfall and positioning your business as a must-see destination. Prime positioning, guaranteed to generate more meaningful conversations with operators actively looking for new ideas, solutions and suppliers.
Position yourself as a trailblazer in the sector, showcase the latest companies, products and innovations
Creating the trail will increase footfall to your stand and highlight your business as a must-see stand at the show. This will help visitors spot opportunities, accelerate their own business development, and stay ahead in a competitive market.
MAKE THE MOST OF YOUR EXPERIENCE
FORWARD THINKING CONTENT
More than 65 industry leaders, policymakers, and influencers with share insights in over 50 seminar sessions covering various topics at the Land, Leisure and Tourism Show. This offers stakeholders a unique opportunity to collaborate and influence the strategic and policy landscape of the land, leisure and tourism sectors.
GROW YOUR OPPORTUNITIES AND NETWORK
Discover an exclusive and collaborative platform designed to expand your network, fostering innovation, creativity, and shared learnings within the vibrant landscape of land, leisure, and tourism. Be part of the world's first event blending the world's of land, leisure and tourism.
DISCOVER CUTTING-EDGE AND INNOVATIVE SOLUTIONS
Discover a world of land, leisure, and tourism as you explore the exhibition floor. Take a journey through Farm Business Diversification, Holiday Parks, Resorts and Events, Family Attractions and Entertainment, Leisure, Food and Beverage, and Outdoor Pursuits. Immerse yourself to gather inspiration and ideas for your start-up or business development journey.
Find answers to the most frequently asked questions about attending the Land Leisure & Tourism Show, including tickets, opening times, seminars and what to expect on the day.
The Land Leisure & Tourism Show is the first-ever event dedicated to connecting the diverse worlds of land, leisure, and tourism industries.
Whether you're a seasoned industry professional or an enthusiast eager to discover the latest trends and innovations, the event offers a unique platform for networking, learning, and inspiration.
Wednesday 4 November 2026
09:00 – 17:00
Thursday 5 November 2026
09:00 – 16:00
The Exhibitor Zone is a central point for exhibitors in the run-up to the Show. This is where you can see all your stand information, access Marketing Information, Operational and Registration information. The Exhibitor E-Zone also contains links to the order forms for your stand & logistical items.
Your Exhibitor Manual can be accessed within the E-Zone. Down the left hand side. This contains all the information you require as an exhibitor with us.
How do I book additional services? Stand Extras, such as furniture, electrics, lighting and more, can be ordered through the links contained the Exhibitor Manual, accessed via the E-Zone.
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72% Decision makers
18% Influencer
3% Future decision maker
7% Other
4% Administrative 
4% Operations
2% Supervisory