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4 - 5 November 2026, NEC, Birmingham

Join us at the Land Leisure and Tourism Show 2026

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Where the Future of the UK Visitor Economy Comes to Invest

Put your brand in front of holiday park operators, visitor attractions, landowners and experience providers who attend to actively look for new suppliers, ideas and solutions to create unforgettable experiences for their visitors.

We bring together innovative suppliers, expert insight and the 2026 trends shaping the sector to give both established businesses and new entrants practical solutions to enhance their offer, overcome operational challenges and build resilient, future-ready businesses.

4 - 5 November 2026, NEC, Birmingham

Attract an audience with real buying power

Exhibiting at the Land Leisure and Tourism Show will generate exposure for your brand and is an opportunity for your products to:

pink Be part of the next wave of innovation shaping the future of rural leisure, tourism and hospitality in the UK

pink Show operators how your products or services can elevate visitor experience, improve efficiency and increase profitability.

pink Access highly targeted networking opportunities with owners, directors and senior managers who have real purchasing power and real projects in motion.

pink Meet buyers face-to-face, shorten sales cycles and generate qualified leads from businesses actively planning investment for the coming season

NEW FOR 2026

The 2026 edition of the show launches four new features, the New Product Trail, the Land Leisure & Tourism Stage, the Start Up Hub and the Holiday Park Village, creating a real-world holiday park experience at the show. 

Join 250+ exhibitors showcasing their products and services to visitor attractions, holiday parks, experience providers and rural businesses.


 

Apply for a Stand Today

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Exhibiting at Land Leisure and Tourism Show 2026

Put your brand in front of holiday park operators, visitor attractions, landowners and experience providers who attend to actively look for new suppliers, ideas and solutions to create unforgettable experiences for their visitors.

Apply for a stand

  Hear what some of our exhibitors have to say

Visitor snapshot

WHO ARE THE LAND LEISURE AND TOURISM VISITORS?

ATTENDEE LEVEL OF PURCHASING AUTHORITY

graph

Pink square 72% Decision makers

Blue square 18% Influencer

blie 3% Future decision maker

Red square 7% Other

ATTENDEE SENIORITY

graph

pink square 51% Director, CEO, Director or Owner

Blue square 29% Managerial

Blue square 6% Executive

orange 4% Student

red dot 4% Administrative 

lime 4% Operations

blue 2% Supervisory

 

VISITOR BUSINESS PLANS IN THE NEXT 1 - 5 YEARS

graph

Pink square 43% Expansion

Blue square 23% Diversification

Orange Square 16% Business as usual

orange 15% Business Stability

red dot 3% Other

 

WHO WILL YOU MEET?

graph

Pink square 33% Short Term Accommodation

Blue square 27% Holiday Parks / Resorts

Orange Square 25% Attractions

orange 15% Entertainment Venue

red dot 3% Theme / Amusement Park

Audience breakdown

87%

are key decision makers or have an influence

65%

of businesses with annual turnover < £1 Million

56%

attend to research the market, spot trends or innovation

54%

are looking for inspiration

50%

of the audience were there for leisure activity topics, Tourist accommodation (39%) grants (33%)

46%

attend to help make purchase decisions on new products and services

 Explore each feature to discover additional information.

This section highlights the core features of the show, bringing together holiday parks, family attractions, hospitality businesses and farm-led innovation.

Holiday Park Village

Bring your brand to life in an immersive experience on the show floor  

This immersive feature places your brand within a realistic, experience-led setting, giving visitors the chance to explore solutions in context and have meaningful conversations with suppliers and peers. Designed to attract high-quality footfall, the space creates the perfect environment for commercially focused discussions, practical discovery and sector insight. 

This new feature will drive high-quality footfall and commercial conversations, making it a hub for networking and sector insight.  

Land Leisure Tourism Stage

The live stage where ideas, insight and innovation drive the future of the UK visitor economy   

Put your brand at the centre of an energetic, experience-led stage where practical insight meets inspiration. Share real-world knowledge, spark fresh thinking, and connect with an engaged, influential audience shaping the future of the sector. A high-impact sponsorship opportunity placing your brand at the heart of the show experience.  

Start Up Hub

Showcase your latest products, innovations and expertise. 

Being featured in the Start Up Hub puts your stand firmly on the visitor journey, increasing high-quality footfall and positioning your business as a must-see destination. Prime positioning, guaranteed to generate more meaningful conversations with operators actively looking for new ideas, solutions and suppliers.

New Product Trail

Position yourself as a trailblazer in the sector, showcase the latest companies, products and innovations   

Creating the trail will increase footfall to your stand and highlight your business as a must-see stand at the show. This will help visitors spot opportunities, accelerate their own business development, and stay ahead in a competitive market.  

2025 Exhibitors

The Land Leisure and Tourism Show attracts over 250+ exhibitors each year with visitors attending to meet and do business with: 

Accommodation & Stay Experiences 

Accommodation & Stay Experiences 

✔ Unique Accommodation 
✔ Glamping Accommodation 
✔ Luxury Pods & Cabin Manufacturers 

 

Technology & Systems 

Technology & Systems 

✔ Booking Software & Platform Providers 
✔ Ticketing Software 
✔ EV Charging Solutions 

Leisure, Play & Immersive Experiences 

Leisure, Play & Immersive Experiences 

✔ Leisure Activities 
✔ Outdoor Playgrounds 
✔ Gaming & Entertainment 
✔ Virtual Reality Experiences 

Live Entertainment & Experiences 

Live Entertainment & Experiences 

✔ Performing Arts Agencies 
✔ Live Entertainment Services & Costume Design 
Food & Beverage – Supply & Services 

Food & Beverage – Supply & Services 

✔ F&B Suppliers   
✔ Catering Services 
✔ Food Vending Services

Retail, Brand & Creative Services 

Retail, Brand & Creative Services 

✔ Product Branding 
✔ Packaging Design 
✔ Label Printing

THE LAND LEISURE AND TOURISM SHOW MAXIMISES THE VALUE OF YOUR BUSINESS

PURCHASING POWER

PURCHASING POWER

Land, leisure and tourism industry professionals will gather to unlock business opportunities, with 87% of the attendees having or influencing purchasing authority, underlining the real business opportunities that the Land Leisure and Tourism Show delivers.

KNOWLEDGE EXCHANGE

KNOWLEDGE EXCHANGE

More than 65 industry leaders, policymakers, and influencers will share insights in over 50 seminar sessions covering various topics at the Land Leisure and Tourism Show. This offers stakeholders a unique opportunity to collaborate and influence the strategic and policy landscape of the land, leisure and tourism sectors.

NATIONWIDE PERSPECTIVE

NATIONWIDE PERSPECTIVE

During the two days of the Land Leisure and Tourism Show, attendees from all over the UK and exhibitors from over 250 organisations will gather to facilitate dialogue, establish partnerships, and discover innovative solutions.

Hear what our visitors have to say

“

Woodstock for farm diversification ideas.

Richard Bowen, Manager, Swansea Valley Holiday Cottages

“

A useful show to attend, especially for discovering the new and unusual.

Oliver Forrest, Head Gardener Kelmarsh Hall

“

Not to be missed event for anyone thinking of diversifying.

Jan Nicholson, Owner, Experience Lakeland

“

A great show, with some awesome exhibitors to show off what they do. A must attend show.

Marc Sellwood, Operations Manager, Brean Beach Holiday Park

FAQs

Find answers to the most frequently asked questions about exhibiting at the Land Leisure & Tourism Show, including exhibitor passes, build-up and breakdown times, seminar opportunities, and what to expect across the event days.

What is the Land Leisure & Tourism Show?

The Land Leisure & Tourism Show is the first-ever event dedicated to connecting the diverse worlds of land, leisure, and tourism industries.

Whether you're a seasoned industry professional or an enthusiast eager to discover the latest trends and innovations, the event offers a unique platform for networking, learning, and inspiration.

Opening Times

Wednesday 4 November 2026
09:00 – 17:00

Thursday 5 November 2026
09:00 – 16:00

What is the Exhibitor Zone?

The Exhibitor Zone is a central point for exhibitors in the run-up to the Show. This is where you can see all your stand information, access Marketing Information, Operational and Registration information. The Exhibitor E-Zone also contains links to the order forms for your stand & logistical items.

Where do I find the Exhibitor Manual?

Your Exhibitor Manual can be accessed within the E-Zone. Down the left hand side. This contains all the information you require as an exhibitor with us.

How do I book additional services?

How do I book additional services? Stand Extras, such as furniture, electrics, lighting and more, can be ordered through the links contained the Exhibitor Manual, accessed via the E-Zone.

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