Skip to main content

llt logo

12 - 13 January 2028, NEC, Birmingham

Why visit

Sample Image

Grow your offering at the UK’s largest event for holiday parks, leisure, attractions and rural businesses. 

Network with the sector, discover new suppliers and pick up practical ideas to grow a more profitable business.

The show is built around four key features: Holiday Park Village, the Land Leisure & Tourism Stage, Start Up Hub and the New Product Trail, each offering step-by-step guidance grounded in real case studies, alongside exhibitors covering everything from furnishings and booking software to entertainment and games.

Co-located with Farm Business Innovation, the two-day event also brings you seminars, panels and workshops on topics from brand growth to wellness tourism and sustainability, so you leave ahead of the curve.

Join us on 12-13 January 2028 and help shape the future of UK leisure and tourism.

 Explore each feature to discover additional information.

This section highlights the core features of the show, bringing together holiday parks, family attractions, hospitality businesses and farm-led innovation.

Holiday Park Village

An immersive experience bringing holiday parks to life on the show floor

The Holiday Park Village is an immersive, walk-through feature that brings the holiday park sector to life on the show floor.

Visitors can explore a realistic and engaging holiday park environment, explore the products and services, and connect with suppliers and peers to uncover practical solutions to enhance their business.

Land Leisure and Tourism Main Stage

The central hub for knowledge exchange in visitor attractions and British tourism

The Land Leisure and Tourism Main Stage is a dynamic and engaging knowledge hub showcasing innovation and trends in visitor attractions and British tourism. With thought-provoking presentations and panel discussions, the Land Leisure and Tourism Main Stage features high-profile speakers, interactive sessions, and case studies that highlight successful real-world experiences to offer advice and emerging opportunities.

Visitors gain practical insights, inspiration, and connections, all in an energetic environment that celebrates creativity and the future of the sector.

Start Up Hub

Get ahead of the competition and join the new generation of innovators and emerging businesses in the market

The Start-Up Hub is a dedicated space showcasing the next generation of innovators and emerging businesses in the market. Visitors can explore fresh ideas and discover pioneering products and services that have the potential to transform the sector. The hub provides inspiration, networking opportunities, and direct access to the businesses shaping the future.

New Product Trail

Your first stop to discover the latest companies, products and innovations shaping the sector

The New Product Trail at the Land Leisure Tourism show is your first stop to discover the latest companies, products and innovations shaping the sector. This curated visitor trail showcases cutting-edge ideas and suppliers that inspire, drive business growth, and connect you directly with the innovators behind them. It helps visitors spot opportunities, accelerate their own business development, and stay ahead in a competitive market.

MAKE THE MOST OF YOUR EXPERIENCE

FORWARD THINKING CONTENT

FORWARD THINKING CONTENT

More than 65 industry leaders, policymakers, and influencers with share insights in over 50 seminar sessions covering various topics at the Land Leisure and Tourism Show. This offers stakeholders a unique opportunity to collaborate and influence the strategic and policy landscape of the land leisure and tourism sectors.

GROW YOUR OPPORTUNITIES AND NETWORK

GROW YOUR OPPORTUNITIES AND NETWORK

Discover an exclusive and collaborative platform designed to expand your network, fostering innovation, creativity, and shared learnings within the vibrant landscape of land, leisure, and tourism. Be part of the world's first event blending the world's of land leisure and tourism.

DISCOVER CUTTING-EDGE AND INNOVATIVE SOLUTIONS

DISCOVER CUTTING-EDGE AND INNOVATIVE SOLUTIONS

Discover the future of the UK visitor economy as you explore the exhibition floor. Take a journey through visitor attractions, holiday parks, experience providers and rural businesses. Immerse yourself to gather inspiration and ideas, diversify, and improve profitability in your start-up or business development journey. 

Sign up to our newsletter

Sign up for updates and exclusive content about The Land Leisure & Tourism Show. Be the first to hear about speaker announcements, exhibitor highlights, and the latest event news as it’s released.

Newsletter sign-up

Agriconnect Events Calendar

Welcome to the Agriconnect Events Calendar, your go-to resource for staying up to date with the most important agriculture and rural industry events across the UK. Whether you're a farmer, rural business owner, or agribusiness professional, this calendar highlights our key shows, and conferences where you can connect, learn, and grow your network.

The UK's largest event for innovation and growth in the tourism industry

Bringing together holiday parks, attractions, hospitality and rural businesses to drive growth and diversification.
Visit Website
The UK's only event dedicated to farm diversification, income growth and rural entrepreneurship.
Visit Website
The UK's leading farm machinery and technology show.
Visit Website
Exploring innovation in arable farming, from AI and robotics to crop science.
Visit Website
Dedicated to low-carbon farming practices, renewable energy and sustainable agriculture.
Visit Website

Hear what our visitors have to say

“

Woodstock for farm diversification ideas.

Richard Bowen, Manager, Swansea Valley Holiday Cottages

“

A useful show to attend, especially for discovering the new and unusual.

Oliver Forrest, Head Gardener Kelmarsh Hall

“

Not to be missed event for anyone thinking of diversifying.

Jan Nicholson, Owner, Experience Lakeland

“

A great show, with some awesome exhibitors to show off what they do. A must attend show.

Marc Sellwood, Operations Manager, Brean Beach Holiday Park

FAQs

Find answers to the most frequently asked questions about attending the Land Leisure & Tourism Show, including tickets, opening times, seminars and what to expect on the day.

What is the Land Leisure & Tourism Show?

The Land Leisure & Tourism Show is the first-ever event dedicated to connecting the diverse worlds of land, leisure, and tourism industries.

Whether you're a seasoned industry professional or an enthusiast eager to discover the latest trends and innovations, the event offers a unique platform for networking, learning, and inspiration.

Opening Times

Wednesday 4 November 2026
10:00 – 17:00

Thursday 5 November 2026
10:00 – 16:00

Is the show free to attend?

Yes, the Land Leisure & Tourism Show is free to attend.

Secure your free pass.

Are seminars free to attend?

Yes, all seminars are free to attend, and you can attend as many as you’d like.

You can view the 2025 Seminar Agenda here.

Do I need to print my ticket?

We recommend printing your ticket in advance so you can bypass any queues at the ticket desks.

FBI sidebar
Search