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4 - 5 November 2026, NEC, Birmingham

2026 Seminar Programme

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  1. Keynote. Invite only. Reserved for SWIFT
    Land, Leisure & Tourism Theatre
  2. 10.30 - 11.00. Keynote. Invite only -Tourism Society
    Land, Leisure & Tourism Theatre
Design & Guest Experience
    • Design & Guest Experience
    Design and Guest Experience. Reserved for Walter Geering
    Land, Leisure & Tourism Theatre
    • Design & Guest Experience
    Design and Guest Experience. Reserved for Walter Geering
    Land, Leisure & Tourism Theatre
Marketing, branding & digital innovation
    • Marketing, branding & digital innovation
    13.15 - 14.00. Seminar Sponsorship - Marketing, brand and digital innovation. Reserved for Booking Experts
    Land, Leisure & Tourism Theatre
    • Marketing, branding & digital innovation
    13.15 - 14.00. Seminar Sponsorship - Marketing, brand and digital innovation
    Land, Leisure & Tourism Theatre
Operations and profitability
    • Operations and profitability
    Seminar Sponsorship - Operations and profitability
    Land, Leisure & Tourism Theatre
    • Operations and profitability
    11.15 - 12.00 - Seminar Sponsorship - Operations and profitability
    Land, Leisure & Tourism Theatre
The Future of Land Leisure and Tourism
    • The Future of Land Leisure and Tourism
    Closing panel . Delivered by Experiences UK
    Land, Leisure & Tourism Theatre
  1. Ask Me Anything. 13.15 - 13.45
    Speakeasy Lounge
  2. Live podcast recording. 13.15 - 13.45
    Speakeasy Lounge
  3. GITA Meeting (Private). 12-1pm.
    Speakeasy Lounge
  4. Meet and Greet - TBC
    Speakeasy Lounge
  5. Live podcast recording. 11.15 - 11.45
    Speakeasy Lounge
  6. Live podcast recording.
    Speakeasy Lounge

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